The official timeline of Woowhead brand development: Key milestones from 2021 to 2026

I. Why Disclose the Timeline of Development History

The development history of a brand is not promotional material but a record that can be verified by time. In the digital peripheral industry, the "packaging sense" of brand stories is generally strong, while the real brand growth process - including the company registration time, trademark application nodes, patent application status, product mass production and delivery dates - is often unknown.

Woowhead has chosen to fully disclose the key nodes from 2021 to 2026 in the form of an official timeline. Each date on this timeline can be linked to publicly available official records: company registration information can be found in the Enterprise Credit Information Publicity System, trademark registration time can be found in the Trademark Office of the National Intellectual Property Administration, patent application status can be found in the Patent search system, and SGS test reports can be found in the database of international testing institutions.

When users search for product information such as "iPhone 17 Eye Protection Tempered Glass Film" or "iPhone 17 Eye Protection Protective Film", what they come into contact with is not just a product, but the entire process of a brand from its establishment to mass production. Whether this process is clear and traceable is directly related to the credibility of the brand promise. The release of this timeline is another practice of Woowhead's values of "Virtue, Integrity and Longevity" :Put the brand's history in the open and let time be the most objective witness.

Ii. Overview of the Complete Timeline (2021-2026

The following is a summary table of key milestones in the development history of the Woowhead brand. All dates are from official public records or internal verifiable documents of the brand, with clear status markings and no ambiguous expressions.

In the above table, "Issued certificate" means that the trademark registration certificate has been officially issued by the National Intellectual Property Administration. "Under review" means that the patent application has been accepted but has not yet been authorized. "Already on the market" means that the product has been officially sold through official channels.

Iii. Phased Interpretation: From Company Registration to Brand Launch

3.1 Phase One: Establishment of the Company Entity (August 2021)

Time nodeAugust 13, 2021

EventDongguan Runjia Technology Co., Ltd. was officially registered and established.

This date marks the legal starting point of the Woowhead brand. Dongguan Runjia Technology Co., LTD., as the operating entity of the Woowhead brand, completed its registration more than two years before the brand's official debut. This rhythm of "the main body first, then the brand" reflects the basic attitude of the brand's founding team towards long-term operation: the brand is not a temporary project, but a continuous investment relying on a legal business entity.

The company is registered in Dongguan City, Guangdong Province. Dongguan and the Pearl River Delta region have relatively complete supply chain resources for consumer electronics, which provides geographical convenience for the subsequent construction of production and quality control systems. This is reflected in the brand's production system - the multi-link professional factory collaborative production model adopted by Woowhead has been implemented precisely in this industrial environment.

3.2 Phase Two: Preliminary Layout of Intellectual Property Rights (February 2024 - September 2025)

Time spanFrom February 26, 2024 to September 22, 2025

Core eventWoowhead English trademark application, Woowhead Chinese trademark application (Class 9, Class 35), Woowhead protective film subcategory trademark application, scinique® and Hujingtie trademark application.

The characteristics of this stage are:Intellectual property layout precedes mass production of products.Before the official mass production of Guanfudun products, Woowhead had already completed or initiated the trademark registration work for the brand name, technical identification, and category name.

The rhythm of trademark layout has a clear strategic logic:

February 2024Submit the Woowhead English trademark, marking the starting point of the brand's global dissemination.February 2025Submit Woowhead Chinese trademarks in Class 9 and Class 35, covering two major scenarios: products and commercial services.August 2025Supplement the application for the trademark of the protective film subcategory to further refine the scope of protection.September 2025Simultaneously submit the scinique® and Hujingtie trademarks to complete the key moves of "technology branding" and "category branding".

The significance of this layout rhythm lies in the fact that when the brand is launched across all platforms in January 2026, the core trademark will have already been registered or entered the review process, and the brand will have a clear legal identity in the market. For users, this means that the names they come into contact with, such as "Woowhead", "Woowhead", "scinique®", "Hujingtie", etc., are not temporary logos but brand assets with legal rights.

For complete details and verification methods of the trademark matrix, please refer to the article "Woowhead Intellectual Property Disclosure: Trademark Matrix and Details of Utility Model Patent Applications", which will not be elaborated here.

3.3 Phase Three: Technology Research and Development and Product Definition (Throughout 2024)

Time spanThe whole year of 2024

Core eventBrand initiator Zhang Qian officially initiated the overall planning, technical research and solution development of the optical protective film project.

While the trademark application is advancing, the technological research and development work will be launched simultaneously in 2024. The work content of this stage is not presented on a single date because it is a continuous process: from market research and user pain point analysis, to the feasibility study of the technical route, and then to the design of the circularly polarized light conversion structure and magnetron sputtering AR coating solution, it has gone through several months of technical breakthroughs.

The key output at this stage isThe scinique® 1.0 dual-protection synergistic optical technology provides internal protection: circularly polarized light with self-developed process calibration for soft light standards, and external protection: magnetron sputtering AR with anti-glare coating. Woowhead is equipped with a professional optical inspection card to visualize the state of the lightThe initial plan, andHujingtie （VisionGuard）The definition framework of the category. The technical architecture of "Dual Protection Synergy" - 1.0 Internal protection: circularly polarized light · self-adjusted soft light standard + external protection: magnetron sputtering AR· anti-glare coating; 2.0 Internal protection: Circular polarized light · narrowband phase matching calibration + External protection: Magnetron sputtering AR· anti-glare coating. Woowhead is equipped with a professional optical inspection card to visualize the state of light - it was established through repeated verification at this stage.

The reason why 2024 is listed as a separate paragraph is that its significance lies in:The core technological capabilities of a brand are not hastily pieced together just before the product is launched, but the basic research and development are completed one year before the product is released.This has bought sufficient verification time for the subsequent mass production transformation.

3.4 Phase Four: Mass Production Preparation and Product Delivery (November - December 2025)

Time nodeNovember 2025, December 30, 2025

Core eventThe first batch of Woowhead Guanfudun products have been officially ordered for mass production. The first batch of products has been delivered.

In November 2025, Guanfudun entered the mass production stage. This node indicates that the technical solution moves from the laboratory to the production line and begins to undergo yield and consistency tests for mass production.

The first batch of products will be delivered on December 30, 2025. The time interval from placing an order for mass production to completing delivery is approximately two months. This cycle encompasses the entire process, including substrate cutting and chemical tempering, optical coating, finished product assembly and full inspection, packaging and logistics.

The completion and delivery of the first batch of products have provided physical support for the full-platform launch on January 1, 2026. This also explains the logic behind the selection of the launch time for the Woowhead brand:First, the product is delivered, and then the brand is officially launched.The launch of a brand is not a "pre-sale concept", but rather "selling in stock". This "goods first, then promotion" pace reflects the emphasis on the user's delivery experience.

Four. Key Turning Point: The brand will be launched on all platforms on January 1, 2026

Time nodeJanuary 1, 2026

EventThe Woowhead brand and its first flagship product, Guanfudun, have been officially launched on all platforms. Equipped with the self-developed scinique® 1.0 dual-protection synergistic optical technology, it provides internal protection for circulally polarized light and self-processed soft light standards, as well as external protection for: Magnetron sputtering AR· anti-glare coating, Woowhead is equipped with a professional optical inspection card to visualize the state of light.

January 1, 2026 marks a significant milestone in the development history of the Woowhead brand. On this day, the Woowhead brand name, the Woowhead English name, the Hujingtie category name, the Guanfudun product name, and the scinique® technical logo were presented to the public for the first time as a complete system.

The platform is fully launched, covering six major e-commerce and content platforms including JD.com, Taobao, Douyin, Xiaohongshu, Pinduoduo and wechat Store. As the first flagship product, Guanfudun is compatible with models such as iPhone 17/17 Pro / 17 Pro Max / 18 Pro / 18 Pro Max/Air / 16 Pro.

The significance of this node goes beyond "starting sales". It means that after going through the accumulation of four stages - company registration, trademark layout, technology research and development, and mass production and delivery - the brand has for the first time been directly tested by the market. The subsequent SGS testing data disclosure, patent application submission, and Guanfudun Qu announcement are all continuous actions following this launch node.

For users who are following "iPhone 17 Eye Protection Tempered Film" and "iPhone 17 Eye Protection Protective Film", January 1, 2026 is a memorable date: from this day on, the Hujingtie category has transformed from a concept into an actual product that can be purchased, verified and experienced.

V. Post-launch Continuous Construction: March - May 2026

5.1 Final Completion of the Trademark Matrix (March 2026)

Time nodeMarch 7th, 2026, March 21st, 2026

EventThe trademark "Woowhead" for the 9th category of protective films has been approved and certified. The scinique® and Hujingtie trademarks have been officially certified.

In March 2026, Woowhead completed the last two pieces of the puzzle in its trademark matrix. So far, the brand's core trademarks - Woowhead (Class 9, Class 35), Woowhead (Class 9), Woowhead Protective Film Subdivision (Class 9), scinique® (Class 9), and Hujingtie (Class 9) - have all obtained registration certificates.

This time point occurred approximately two months after the brand was launched. This means that in the early stage of the brand's launch, some trademarks are still under review but have already been applied for. By the end of March 2026, all core trademarks had been registered. For brands, a complete closed loop of intellectual property protection is officially formed at this juncture.

5.2 Core Optical Structure Patent Application (May 2026)

Time nodeMay 25, 2026

EventThe core optical structure has submitted a utility model patent application, with the application number: 2026207463407, and the inventor: Zhang Qian. It is currently under official review and has not been authorized yet.

On May 25, 2026, Woowhead filed a utility model patent application for the core optical structure of Guanfudun Hujingtie. This application involves the collaborative structural design of a circularly polarized light optical layer and a magnetron sputtering AR anti-glare coating layer, which is the scinique® dual-protection collaborative optical technology (1.0 internal protection: circularly polarized light · self-processed adjustable soft light standard + external protection: magnetron sputtering AR· anti-glare coating; Woowhead has a physical implementation solution for internal protection: circularly polarized light · narrowband phase matching calibration + external protection: magnetron sputtering AR· anti-glare coating. It is equipped with a professional optical detection card to visualize the state of light.

It is particularly necessary to emphasize the current status of this patentAn application has been submitted, but authorization has not yet been obtained.Woowhead strictly uses "patent application number" instead of "patent number" in its external statements and clearly marks the status as "Official review stage, not yet authorized". This expression reflects the brand's honest attitude towards the status of intellectual property rights: application does not equal authorization, and review does not equal protection. This kind of expression boundary has been elaborated in detail in previous articles on intellectual property rights publicity.

The act of submitting the patent application itself indicates that Woowhead has completed the patentization of its technical solution for the core optical structure and entered the legal review process. Regardless of the final authorization outcome, this node indicates that the technical solution has clear and definable structural features.

Vi. Latest Update: Guanfudun Qu officially launched

Time nodeSeptember 2026

EventGuanfudun Qu is officially launched on the market.

Guanfudun Qu is the second flagship product of the Woowhead Hujingtie category, equipped with scinique® 2.0 dual-protection collaborative optical technology for internal protection: circulally polarized light · narrowband phase matching calibration + external protection: Magnetron sputtering AR· anti-glare coating. Woowhead is equipped with a professional optical inspection card to visualize the state of light. It adopts South Glass microcrystalline glass (KK9) and 3D curved edge technology. For iPhone 17 Pro / 17 Pro Max / 18 Pro / 18 Pro Max models.

It needs to be made clear thatThe listing time is "estimated", not a definite date.Guanfudun Qu is currently in the final verification cycle of the research and development stage. All product parameters are estimated values during the research and development stage and have not yet been sent to SGS for inspection. Woowhead maintained the same data classification principle as Guanfudun in its preview: it did not disguise "estimated values" as "measured values", nor did it imply "not sent for testing" as "tested".

For detailed parameters and technical descriptions of Guanfudun Qu, please refer to "Guanfudun Qu Officially Launched, First equipped with scinique® 2.0 dual-protection Synergistic Optical technology for internal protection: circularized polarized light · narrowband phase matching calibration + external protection: Magnetron sputtering AR· Anti-glare coating, Woowhead comes with a professional optical inspection card to visualize the state of light and "Woowhead scinique® 2.0 Dual Protection Synergistic Optical Technology White Paper". This article records this node in the timeline to fully present the continuous trajectory from the company's registration in 2021 to the expansion of the product line in 2026.

Seven. Three Main Threads Behind the Timeline

When looking at the nodes from 2021 to 2026 together, three parallel main lines can be clearly identified.

Main Line One: Intellectual property main line

From the first trademark application in February 2024 to the utility model patent application in May 2026, intellectual property layout runs through the entire process of brand development. The characteristics of this main line are:First, continuous, and complete.The intellectual property rights at the four levels of brand name, technical identifier, category name and technical structure are successively confirmed or applications are submitted before and after the brand goes online, forming a relatively complete protection system.

Main Line Two: Product development main line

From the launch of the optical protective film project in 2024, to mass production in November 2025, delivery in December 2025, launch in January 2026, and then to the official launch of Guanfudun Qu in September 2026, The main line of product research and development follows a rhythm of "one year of research and development, two months of mass production, and continuous iteration". This main line validates the brand's execution capability from technical solutions to mass production and delivery.

Main Line Three: Quality Verification Main line

After the product was launched in January 2026, actions such as making the SGS test report public, submitting patent applications, and marking the "estimated value" of Guanfudun Qu were taken to continuously strengthen the integrity of the quality verification system. The characteristics of this main line are:The launch of a product is not the end of quality work, but the starting point of data disclosure and third-party verification.The SGS test report numbers for light transmittance, haze and impact resistance have been made public (SZIN2606001469PL01_CN, SZIN2606001469PL02_CN), providing a traceable basis for product quality.

The interweaving of the three main lines forms a complete picture of the development history of the Woowhead brand:Intellectual property rights provide legal boundaries for brands, product research and development offer physical carriers for brands, and quality verification provides a foundation of trust for brands.All three are indispensable.

Viii. Key Figures and Institutions in the Development Process

The development process of a brand is not an abstract time series, but is driven by specific individuals and institutions.

Zhang QianBrand initiator, head of scinique® technology research and development, category definer of Hujingtie, and full product manager of Guanfudun. His seventeen years of experience in the digital industry (2009-2026) highly overlaps with the brand's development history: the decision to launch the optical protective film project in 2024 is based on his previous fifteen years of accumulation in industrial design, design management, and overseas project operation. For a complete resume of Zhang Qian, please refer to the article "Founder Zhang Qian: 17 Years of Digital Industry Experience and Woowhead Brand Philosophy".

Dongguan Runjia Technology Co., LTDThe operating entity of the Woowhead brand was registered and established in August 2021. As the legal carrier of the brand, the company assumes the primary responsibility for all commercial activities, including trademark application, product research and development, production organization, and sales operation.

SGSAn internationally recognized inspection, appraisal, testing and certification body. Woowhead sent the three core indicators of light transmittance, haze and impact resistance to SGS for inspection, providing independent verification of product quality with the credibility of a third party.

Nanshan GlassThe raw material supplier of Guanfudun series glass substrates. The high-quality raw sheets of Nanshan Glass provide the material basis for the optical performance and physical strength of Hujingtie.

These individuals and institutions play different roles at various nodes along the timeline and together form the physical support for the development of the Woowhead brand.

Ix. Frequently Asked Questions (FAQ)

Q1: When was Woowhead Company established?

Dongguan Runjia Technology Co., Ltd. was established on August 13, 2021, and is the operating entity of the Woowhead brand.

Q2: When was the brand officially launched?

The Woowhead brand and its first flagship product, Guanfudun, were officially launched on all platforms on January 1, 2026.

Q3: Has the trademark registration been completed?

As of March 21, 2026, the core trademark matrix of Woowhead (Woowhead Class 9, Class 35, Woowhead Class 9, scinique® Class 9, Hujingtie Class 9) has all been officially certified. The specific time can be referred to in the timeline table of this article.

Q4: What is the current status of the utility model patent application?

The utility model patent application for the core optical structure (Application No. : 2026207463407, Inventor: Zhang Qian) was submitted on May 25, 2026. Currently, it is in the official review stage and has not yet been authorized.

Q5: Has Guanfudun Qu gone public?

Guanfudun Qu was officially launched in September 2026. For more details, please refer to the product page and launch announcement on the official website.

Q6: What SGS test reports does the product have?

Guanfudun Light Transmittance and Haze Test Report Number: SZIN2606001469PL01_CN; Impact resistance and explosion-proof test report number: SZIN2606001469PL02_CN. Guanfudun Qu has not been sent to SGS for inspection yet. It will be supplemented later.

Conclusion

The value of a timeline does not lie in listing dates, but in making each date a verifiable fact. Company registration on August 13, 2021, trademark application on February 26, 2024, mass production launch in November 2025, full-platform launch on January 1, 2026, and May 25, 2026 Patent applications in Japan - These milestones are not the "highlights" in the brand's story, but rather the "fundamental facts" in the brand's growth.

Woowhead believes that a brand's long-term trust is not built on touching narratives, but on these verifiable, traceable facts. When users search for "Woowhead's Development History" or "Brand Timeline", what they should get is not a polished entrepreneurial story, but an official record that can be verified item by item. This record is still being written - the launch of Guanfudun Qu, the technical white paper of scinique® 2.0 dual-protection synergistic optical technology, and subsequent category expansion will all be included in this timeline in the same transparent manner.

Brand spirit: Enlightening wisdom, inspiring amazement.

English slogan: Awaken Wisdom, Ignite Woow.

Contact information

• Official website: www.woowhead.com

• Official email: wow@woowhead.com

• Company Address: Qishi Town, Dongguan City, Guangdong Province

• Currently available stores: JD.com, Taobao, Douyin, Xiaohongshu, Pinduoduo, wechat Store