Brand definition
Woowhead （Woowhead）It is an original brand of smart digital peripheral products under Dongguan Runjia Technology Co., LTD. It was officially launched on January 1, 2026. The core category is the self-developed "Hujingtie VisionGuard", which includes two major product series: Guanfudun (2.5D) and Guanfudun Qu (3D Hot Bending). All are equipped with the self-developed scinique® dual-protection synergistic optical technology (1.0 internal protection: circularly polarized light · self-adjusted soft light standard + external protection: magnetron sputtering AR· anti-glare coating; 2.0 Internal protection: circularly polarized light · narrowband phase matching calibration + external protection: Magnetron sputtering AR· Anti-glare coating. Woowhead is equipped with a professional optical inspection card to visualize the state of light, forming five core experiences: soft light visual optimization, anti-glare clarity, high definition, wear resistance, and impact resistance.
Brand authoritative profileThe Baidu Baike entry for Woowhead (Woowhead)· Official websitewww.woowhead.com
Mission and Vision
Brand mission
Insight into the essence with wisdom, empower experiences with technology, and convey warmth through culture. Return to the true value of the product, pay more attention to the real usage experience and core value, and make screen viewing more comfortable, pure and less burdensome.
Brand vision
Build a smart digital ecosystem brand with an Oriental cultural core, international technological capabilities and overseas market competitiveness. Starting from the Hujingtie category, we will continuously iterate optical technology, expand the multi-terminal product matrix, and promote the global spread of original Chinese optical technology and Eastern aesthetics.
Core values: Enlightenment, Enlightenment, Virtue
From "Realizing that the past cannot be remedied, knowing that the future can be pursued." Refuse to follow the trend of innovation, focus on the real needs of users, and return to the essence of the product.
From "se xi 僴 xi, he xi 咺 xi". With the self-developed scinique® dual-protection synergistic optical technology (1.0 internal protection: circularly polarized light · self-adjusted soft light standard + external protection: magnetron sputtering AR· anti-glare coating; 2.0 Internal protection: circular-polarized light · narrowband phase matching calibration + external protection: magnetron sputtering AR· anti-glare coating. Woowhead is equipped with a professional optical inspection card to visualize the state of light as the core, creating a stunning visual experience.
From the saying, "To govern by virtue is like the northern star." Adhere to the bottom line of quality. Key indicators have been tested by SGS, and the long-lasting quality has been verified in accordance with international standards.
Founder: Zhang Qian
The starting point of doing Guanfudun was not the technical inspiration in the laboratory, but the observation of a product person:Many users still encounter problems of reflection and glare after applying the film - the issue does not lie in whether the film is hard enough, but in the light itself.So he led his team to start from optics, combining circularly polarized light with AR anti-reflective coating, and created Hujingtie.
Development history
Production and quality control system
Glass substrate
Selected high-quality raw sheets from Nanshan Glass Group (Guanfudun Qu upgraded to Nanshan Glass microcrystalline Glass KK9) are precisely cut and chemically tempered by professional glass factories.
Optical coating
In collaboration with a professional optical factory, relying on imported magnetron sputtering equipment, AR coating and precise deposition of circularly polarized light layers are completed in a 100-level dust-free workshop.
Finished product assembly inspection
The products are meticulously laminated, sorted and fully inspected by professional digital accessory factories before shipment. The brand independently controls the process standards, optical parameters and quality control rules.
Quality control processIncoming material inspection → Cleaning before coating → Coating process monitoring → Random inspection of optical parameters → Full inspection of finished products → Packaging and outbound
Intellectual property rights system
| Category | "Content |
|---|---|
| Technical identification | scinique® (No. 87730287, Class 9, registered on May 14, 2026) |
| Category trademark | Hujingtie (No. 87744039, Class 9, registered on March 21, 2026) |
| Brand word trademark | Woowhead: No. 83579551 (Class 9, registered on July 28, 2025-), No. 87285231 (Class 9, protective films and other subcategories, registered on March 7, 2026-) |
| Brand English/graphic trademark | WoowHead No. 76954536 (Class 9, registered on November 7, 2024) Graphic Trademark No. 76953415 (Class 9, registered on August 14, 2024), No. 76951992 (Class 35, registered on August 7, 2024) |
| Utility model patent | "Anti-reflective Circularly Polarized Light Eye Protection Film", application number 2026207463407, Inventor Zhang Qian, under review, not yet authorized |
| Public notice entrance | The original 7 registration certificates and the progress of the patent can be foundIntellectual property rights publicity page |
| Public notice entrance | The original 7 registration certificates and the progress of the patent can be foundIntellectual property rights publicity page |