Wisdom, Ignite Woow -- Woowhead Woowhead

Brand Information

Woowhead brand Development updates: Brand Launch, Intellectual Property Rights, Channels and Partners.

woowhead Brand Information System

The materials were released on September 18, 2026

The Woowhead brand information system has been officially released: The four-level information of brand, category, technology and product is simultaneously disclosed in the official website's news center, facilitating users and partners to systematically understand Woowhead.

Read the full text →

The core optical structure has submitted a utility model patent application titled "An Anti-Reflection Circularly Polarized Light Eye Protection Film"

Intellectual Property Rights. 2026-05-25

Woowhead has submitted a utility model patent application for the core optical structure of Hujingtie, titled "An Anti-Reflective Circular-Polarized Light Eye Protection Film" (Application No. : 2026207463407, Inventor: Zhang Qian). The application is currently under review and has not yet been authorized.

Read the full text →

Woowhead has completed the comprehensive layout of its brand trademark and technical identity

"2026-03-21 Intellectual Property

In March 2026, the trademarks "scinique®" and "Hujingtie" were officially certified (applications were submitted on September 22, 2025). The trademark "Woowhead" for the 9th subcategory of protective films was granted on March 7, 2026. With the issuance of the "Woowhead" trademarks in Class 9 and Class 35 in July 2025 and the "Woowhead" English trademark in November 2024, Woowhead has completed the layout of its trademark system at the brand level, category level and technology level, laying a solid intellectual property foundation for the long-term in-depth development of the Hujingtie category.

Read the full text →

The Woowhead brand has officially launched, introducing a new category called "Hujingtie VisionGuard"

Brand News 2026-01-01

On January 1, 2026, the Woowhead brand and its core product, Guanfudun, were officially launched on mainstream platforms such as JD.com, Taobao, Douyin, Xiaohongshu, wechat Store, and Pinduoduo. It was the first to be equipped with scinique® 1.0 dual-protection collaborative optical technology for internal protection Circularly polarized light · Self-developed process calibration soft light standard + external protection: magnetron sputtering AR· anti-glare coating. Woowhead is equipped with a professional optical inspection card to visualize the state of light (V1.1, synchronized with the official SGS report in June 2026).

Read the full text →

View product information → Check out eye care information → 

🛒 Buy now