The Woowhead brand has officially launched, introducing a new category called "Hujingtie VisionGuard"

On January 1, 2026, the Woowhead brand and its core product, Guanfudun, were officially launched on mainstream platforms such as JD.com, Taobao, Douyin, Xiaohongshu, wechat Store, and Pinduoduo. The first product is equipped with scinique® 1.0 dual-protection synergistic optical technology. Internally, it provides protection for circularly polarized light with self-adjusted soft light standards. Externally, it offers protection Magnetron sputtering AR· anti-glare coating, Woowhead is equipped with a professional optical inspection card to visualize the state of light (V1.1, data synchronized with the official SGS report in June 2026), positioned as a mid-to-high-end screen protection brand focusing on the screen viewing experience.

Meanwhile, Woowhead officially launched the new category of screen protection, "Hujingtie VisionGuard" - this is a redefinition of the industry by Woowhead: Screen protection should not be limited to physical protection against scratches and drops, but should also safeguard the viewing experience of users.

01. From "scratch resistance" to "visual protection", Why redefine the category

Over the past decade or so, the mainstream narrative in the mobile phone screen protector industry has always revolted around "hardness" and "drop resistance" : 9H, Mohs 6H, tempering, anti-chipling edge... These indicators address the question of "Will the screen break down?", but they do not answer another daily question - "Is it comfortable to look at?"

Users who face screens for long periods of time are generally affected by two types of visual disturbances: one is the mirror-like reflection and glare formed by ambient light on the screen surface, which forces users to constantly adjust their angles; The second is the visual fatigue caused by prolonged viewing. Woowhead believes that these two types of troubles are precisely the main battlefields for the next generation of screen protectors.

02. The dual meaning of "protecting the scenery"

The character "jing" in "Hujingtie" has two meanings:

View outside the window-- Protected by anti-glare coating. By using vacuum magnetron sputtering AR anti-reflective coating, the reflectivity of the film surface is controlled below 0.5% (about 4% for ordinary glass), reducing the interference of environmental reflection on the field of vision and making the scene before your eyes clearer.

The scene in one's heart-- Protected by circularly polarized light and self-regulated soft light standards. Through the dual-protection collaborative optical architecture, the screen's light output is optimized into circularly polarized light with uniform rotation in the vibration direction. Its optical characteristics are closer to natural light, providing a more natural and peaceful visual experience.

03. First Release Products and Key Technologies

First release of core productsGuanfudun （2.5D）Equipped with scinique® 1.0 dual-protection synergistic optical technology, Woowhead offers internal protection: circulally polarized light, self-calibrated soft light standard, and external protection: magnetron sputtering AR, anti-glare coating. Woowhead is also equipped with a professional optical inspection card to visualize the state of the light. Internally, it uses circularly polarized light and its own process to adjust the soft light standard. Externally, it achieves anti-reflection through magnetron sputtering AR coating. These two capabilities work in synergy on the same film, which is known as "dual protection synergy".

The brand name is derived from the meaning of "Enlightenment, Wisdom, Insight, Heran, Amazement", and the product name is derived from the "Tao Te Ching" phrase "All things come together, I observe them" - returning to the origin of things to observe, which is also Woowhead's attitude towards making products.